Oschadbank Trains Marketing Team on GenAI for Campaign Creation, achieving 90% Learner Satisfaction

Partner Overview

Oschadbank (Ощадбанк) is the State Savings Bank of Ukraine. Founded by the Government of Ukraine, the bank – headquartered in Kyiv – has close to 1,200 branches, with UAH 12 billion of operating profit and UAH 9.5 billion profit before tax in 2023. As confirmed by the National Bank of Ukraine, It is officially one of the country’s systemically important financial institutions (SIFI).

Project Overview

Neurons Lab partnered with Visa to provide the Oschadbank marketing team with a training program – focused on understanding and using generative AI to solve key business challenges. 

As an AWS Advanced Consulting Partner and one of the first companies in the world to receive the AWS Generative AI Competency, we delivered a GenAI Enablement education program to the Oschadbank marketing team.

The aims were to:

• Increase the team’s awareness of GenAI capabilities and marketing use cases
• Provide hands-on experience in how to use GenAI tools for marketing tasks

Business Challenges

The Oschadbank marketing team wanted to increase productivity and operational speed by leveraging GenAI to:

• Create marketing content and analyze data more efficiently
• Create more targeted messages for different audiences
• Personalize customer journeys more effectively
• Keep up with competitors in terms of speed and creativity

However, challenges for the marketing team to overcome included:

• Low awareness of the different AI solutions available and their use cases in marketing
• Low implementation of cutting-edge AI tools in its marketing strategies and ongoing tasks
• Difficulty choosing the right AI tools for their needs given the crowded market of solutions available

Solution

For Oshadbank’s marketing team, Neurons Lab delivered a comprehensive GenAI Enablement educational program designed to be fully accessible without any coding skills, ensuring every non-technical team member could participate. The program demonstrated how AWS services — including the highly customizable Amazon Bedrock for deploying GenAI applications and Amazon Q for summarizing and analyzing large volumes of data — can be leveraged for marketing activities in financial services, with privacy and security built in as a priority.

Through immersive, practical training sessions, the team explored a wide range of cutting-edge tools including LeonardoAI, HeyGen, ElevenLabs, Jasper, Gemini, ChatGPT, and Claude, and reviewed more than 20 real-world case studies showing how businesses have successfully applied GenAI in their marketing campaigns.

The program ran across four structured sessions: a scoping session covering AI fundamentals, current trends, and course customization needs; a first practical workshop on prompting best practices, image editing, voice and music generation, text creation with LLMs, and AI-driven video production; and a second workshop focused on processing documents and data files, building reports and presentations, and managing GenAI integrations.

Finally, a retrospective session held a few weeks after the workshops gave the team an opportunity to review progress, resolve outstanding questions, and explore pathways for continuous learning and future GenAI integration.

Results

I am really happy with this training. A wealth of materials and tool access were provided so we could test everything hands-on. The speaker explained everything clearly and made it easy to follow. We're already looking at how to implement what we've learned into our day-to-day work.

Sergii Grabchak Marketing Director | Oschadbank

About Neurons Lab

Neurons Lab delivers AI transformation services to guide enterprises into the new era of AI. Our approach covers the complete AI spectrum, combining leadership alignment with technology integration to deliver measurable outcomes.

As an AWS Advanced Partner and GenAI competency holder, we have successfully delivered tailored AI solutions to over 100 clients, including Fortune 500 companies and governmental organizations.