PrivatBank’s Marketing Team Achieves National Recognition for Agentic AI Enablement Program

Partner Overview

PrivatBank is the largest bank in Ukraine and is known for its innovative approach to banking, particularly in digital services.

Established in 1992, it plays a major role in Ukraine retail and business banking. PrivatBank was nationalized in 2016 and is now state-owned.

The bank offers a range of services – including retail banking, SME banking, corporate banking, and international money transfers through its popular platform Privat24.

Privat24 is PrivatBank’s flagship digital platform, offering online and mobile banking. It allows customers to manage accounts, transfer money, pay bills, and apply for services all from their mobile devices.

Project Overview

Neurons Lab partnered with Visa to support the PrivatBank marketing department with GenAI Enablement. 

It’s a service that empowers teams with hands-on training in market-leading generative AI tools, to increase productivity and unlock new opportunities.

Soon after taking our GenAI Enablement training, PrivatBank won Best Marketing Team at the Effie Awards Ukraine 2024, the most prestigious annual prize in Ukraine marketing communications.

For this GenAI Enablement training program, aims included providing the PrivatBank marketing team with:

• Basic AI knowledge: Understanding technology capabilities and limitations in GenAI, plus how to leverage it for process and task optimization.
• Clear understanding of tools: Developing a solid grasp of the purpose and functionality of various AI tools.
• Hands-on experience: Sufficient practical training to apply these tools effectively in real-world work scenarios.
• Effective communication: Ability to actively share the benefits of using these tools with colleagues.
• Data-driven approach: Ability to collect and analyze data, then produce high-quality presentations for stakeholders and creative content based on data insights.

The PrivatBank marketing department consists of digital marketing and marketing communication teams.

Among our learners were department heads, project managers, copywriters, designers, SEO specialists, a creative director, and advertising managers.

Business Goals and Challenges

The PrivatBank marketing department wanted to leverage GenAI to support several business goals, including:

• Increase productivity: Streamline processes and automate tasks to improve efficiency.
• Improve collaboration: Enhance communication and collaboration between departments.
• Enhance creativity: Generate creative marketing ideas and content more efficiently and faster.

However, challenges for the PrivatBank marketing department included:

• Manual processes: Improved process automation would streamline advertising management and reduce manual effort required for repetitive tasks.
• High workload: Demand for the creative team’s time is high – AI integration could assist in content creation, campaign management, and consistency across communication channels.
• Strict security requirements: Any use of an external tool or solution used must adhere to the strict security requirements associated with Financial Services.

Solution

The GenAI Enablement course for the PrivatBank marketing department included 5 training sessions:

• Intro to GenAI: AI foundation and literacy, prompt engineering, use-cases review, and engaging group work
• Workshop #1: GenAI for creative work: Covering text, image, and video generation
• Workshop #2: GenAI for data analytics & visualization: Structured and unstructured data analysis, including correlations finding and insights visualization
• Workshop #3: Custom workshop: Based on PrivatBank’s bespoke requests, covering advanced analytics and building custom GPTs
• Retrospective session: Analyzing results and progress, resolving final queries with Q&As, exploring continuous learning opportunities, and discussing the future integration of GenAI

No coding skills were required for the GenAI Enablement educational program, opening access to any non-technical marketing team members.

Through immersive, practical training sessions, the marketing team learned how to use a wide range of cutting-edge GenAI tools to solve their business challenges. 

These tools included ChatGPT, Anthropic Claude, Google Gemini, Leonardo AI, HeyGen, Perplexity AI, Amazon Quick Site, Gamma, and more.

All training sessions included theoretical parts, demonstrations, practical tasks, and engaging group work to create a hands-on experience.

Results

The PrivatBank marketing department gave very positive feedback for the GenAI Enablement program, with scores including:

Post-training, the PrivatBank marketing department has:

• Improved communication – for example, by using more structured and thorough emails
• Created clearer technical tasks and tender procurement descriptions
• Improve creativity, even from those in non-creative roles
• Started creating GenAI-led presentations to save time

In addition, designers have started using AI for creative inspiration and layout examples for greater efficiency.

"Thanks to Neurons Lab’s GenAI Enablement training, which was organized with the support of Visa, our marketing team opened a wide potential of AI. We quickly learned how to use cutting-edge AI tools for creative and analytical tasks (with no coding background). Colleagues unleashed their potential in AI usage, and we’ve seen a clear boost in productivity. This course helped us streamline workflows and deliver even stronger campaigns for PrivatBank."

Oleksii Popov Head of Digital Marketing | PrivatBank

AboutNeurons Lab

Neurons Lab delivers AI transformation services to guide enterprises into the new era of AI. Our approach covers the complete AI spectrum, combining leadership alignment with technology integration to deliver measurable outcomes.

As an AWS Advanced Partner and GenAI competency holder, we have successfully delivered tailored AI solutions to over 100 clients, including Fortune 500 companies and governmental organizations.